B2B Marketing privacy policy

This Privacy Policy describes how B2B Marketing as a data controller to collect, use and disclose information, and what choices you have with respect to this.

When we refer to ‘B2B Marketing’ we mean the business entity that acts as the controller or processor of your information. The data controller is Silver Bullet Publishing Limited t/a B2B Marketing.

For an at-a-glance infographic version of our Privacy Policy, click the button below.

We’re all about clarity and transparency.

Check out the simplified, cut-down infographic version of our Privacy Policy for an at-a-glance guide to how we process your data.

See the full infographic

B2B Marketing privacy policy infographic

How to contact us

Please feel free to contact us if you have any questions about this Privacy Policy or if you are seeking to exercise any of your statutory rights.

What and who does this Privacy Policy apply to?

This Privacy Policy applies to both individuals and companies who are our registered free members, Premium and Enterprise members, Leaders programmer members, customers, purchasers and delegates of our online content, our training courses and programmers, our free and chargeable events, webinars, podcasts and any other registered-user content we provide, along with any other interactions (e.g. customer enquiries) you may have with B2B Marketing.

Why we process your data

We may process your data for a number of different purposes:

To keep you up to date with the latest, relevant content we have published.

To administer any membership you have with us.

To administer any training course, programme or event delegate bookings you have bought from us.

To keep you up to date with and invite you to any of our latest, relevant events, training programmers, webinars or podcasts we are producing.

To collect your feedback and seek your insight through online survey invitations.

To give you access to content and events provided by our approved third party partners.

Our lawful basis for processing your data

It’s in B2B Marketing’s legitimate business interest to keep its customers, members and contacts informed of our latest content, products and services and to manage and administer their memberships and purchases.

We process customer and client data and use direct marketing as part of this legitimate interest. It’s necessary for us to use a variety of direct marketing channels and messages to ensure our contacts are kept informed, and wherever possible we make sure the messages we send are targeted and relevant. Any direct marketing we undertake complies with e-privacy rules on consent.

We will keep your data safely and securely for as long as necessary or according to your instructions, and we review the data we hold at least once every two years. If you’d like more information about how we store your data, please contact us directly.

In particular you could expect to receive from us:

A weekly email update bulletin highlighting our latest trending content, downloadable reports, and forthcoming events and training.

A weekly email Partner Bulletin highlighting our latest third party partner content, including whitepapers, webinars and guides.

A weekly or bi-weekly email update on forthcoming events.

Occasional email updates on surveys or webinars we are running or new reports (or partner reports) we have published.

Occasional direct mailings or telemarketing calls about our forthcoming training, content or events.

Occasional account management calls to check in on how you are getting on with any of our products or services you use.

You can manage your preferences and unsubscribe from any or all of these different types of email at any time.

Click here to update your preferences.

Types of data we collect

When you register on our website or purchase any of our professional development services we’ll collect the kind of standard, non-sensitive information you would expect a B2B supplier to request. For example, we’ll ask for your:

Your name

Your Shop Name

Your food license

Your GST number

Your password

Your email address and contact number

Your postal address

(And we’ll collect and store data on the transactions and purchases you make with us.)

Use of cookies

B2B Marketing uses cookies and other third party tracking technologies in our websites and across other websites that help us collect other information about our customers’ and users’ preferences. You can choose to permit or restrict the use of these technologies through your personal browser settings. B2B Marketing cookies do not contain

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